Origin stories

Controllers maketh the gamer. There’s no flex quite like a one-of-a-kind set of sticks to use, trade, and collect. So when Xbox asked us to bring their line of limited-edition controllers to life, we knew just the way to get Xbox gamers racing to get their hands on the special designs.

Inspired by each controller's unique design, we created stunning 3D worlds—from deep barren tundras to the depths of alien oceans—from which the controller emerges. We even brought the controller to life from within the iconic worlds of Gears of War 5 and Cyberpunk 2077.